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Go Red For Women
American Heart Association
Designed this logo for the American Heart Association's Go Red for Women campaign while employed at Pravda Studios.
The original logo needed a younger, more modern reinvention to appeal to the wider demographic the AHA wanted to reach. The logo was implemented into a national campaign by a New York-based Ad Agency. Visit www.goredforwomen.org to see this logo in action! |
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Spiffy Chicks
Professional Organizers
Spiffy Chicks is a start-up professional organizing service co-owned by 2 women in California.
Worked with owners to complete a branding exercise that helped define their 'brand values' as Clean, Feminine, Fun, Modern, Sophisticated, and Stylish. Logo and brand materials were designed to capture all of these values. |
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Semper Vita Institute
Personalized Training Services
Parent company SemperVita.org is a start-up non-profit organization that connects people to service opportunities based on their unique gifts and talents. Semper Vita Institute was born out of that organization to help assess, train and equip individuals and businesses to do what they are naturally wired to do. Because they are related organizations, the logo needed to reflect that, but also be distinctly unique. See the SemperVita.org logo here, designed by another individual. |
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Incite Partners
Brand Consultants
Designed logo for a start-up branding and consulting agency as a freelance project. Worked directly with the principals of this agency to develop a logo that would communicate their forward thinking and dynamic approach. Also designed their business cards and stationery. |
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Pivotal Lighting Design
Affiliated Engineers, Inc.
This logo refresh project for Pivotal Lighting Design was completed while employed at Pravda Studios. The former design used heavy typography and a color palette of dark grays and blues.
The logo was redesigned to have a much brighter, lighter quality while still retaining the "sphere" element that held much of their brand recognition. Also integrated their newly revised logo into an announcement for a new senior lighting designer and a complete business stationery system. |
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Leslie Ota
Real Estate Agent
Windemere Real Estate Agent Leslie Ota wanted to stand out amid a sea of real estate agents serving the downtown Bellevue area. Leslie selected this logo because she agreed her last name, Ota, was memorable, concise and strong and the faint O in the background played off the O for Ota as well as the idea of targeting in on properties for her clients.
Designed while employed at Gravity Design. |
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Seattle Dental Specialists
Study Group
This freelance identity project was created for the Seattle Dental Specialists Study Group and intends to communicate the collaborative synergy of the non-profit organization. |
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Student Work
Hypothetical Clients
Designed a variety of logo studies while completing a BFA in Visual Communication Design at the University of Washington. In one assignment, where the goal was to create a mark out of the letter "a", the negative space was used to create stylized autumn leaves. The mark was then extended into a hypothetical identity for the Washington Park Arboretum (left) as a senior project.
Redesigned the Puget Sound Energy mark into a more dynamic, and community-centered logo (upper right) for another design class project.
Also designed this fictional PlantCare logo (bottom right) in a logo design class. |
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